Happy Monday and belated St. Patty’s Day! If you are still recovering from a very lucky weekend and fell behind on your news, you can catch up on some gamification highlights below.
You’re hired, now let’s kill Onyxia The Verge 3/12/2012 We mentioned Bing Gordon’s talk on gamification at SXSW last week, but this article focuses in depth on his talk and his theory about gamification as cooperation over competition. Using MMO games, including WoW, Gordon says, “that the most powerful part of gaming isn’t the competition, it’s cooperation. So you develop a structure where cooperation is rewarding. In MMO parties, it turns out with a party of five, even if it’s strangers in what’s called a ‘pick-up group,’ what you come to expect is that each individual is around 20 percent more productive, using overlapping skills.”
McCain’s looks to gamification with ‘Lucky Spuds’ competition The Drum 3/16/2012 McCain’s Foods known for producing nearly 1/3 of the French fried potatoes in the world, is launching a gamification campaign March 19th in the UK. The campaign will use online game concepts, social media and on-pack promotions to engage potato fans to win a potential grand prize of £ 100,000 as well as daily prizes of £1,000.
Concur’s Steve Singh, DocuSign, Founder’s Co-op Among WTIA Winners Xconomy 3/16/2012 We posted about this last week, but had to include it again. We are very thankful and excited to have won the WTIA’s IAA “Best Early Stage Company” 2012. Other winners included DocuSign, Founder’s Co-op, Zipline Games and Concur CEO Steve Singh. We are really excited that the work we are doing with gamification was recognized by such an influential organization in the tech community!
FanCake Gamify’s Sports Co-Viewing with iPhone App PC Mag 3/14/2012 FanCake is launching an app that will hopefully change the ways users watch sports. The app allows users to chat about games with others as well as compete against other fans during live games. Linking social aspects with game mechanics for TV viewers has been a trend lately, and it’s great to see it swing over to sports as well.