It’s worth mentioning that today BigDoor Co-Founder and CEO Keith Smith is featured in Forbes, “The Net Breeds Promiscuity; Hang on To Your Customers.” The article focuses on loyalty. As Keith states, “…your online customers aren’t as committed as you think they are. They’re just as happy to get into bed with some other brand as they are with you. That’s because the Internet has largely killed brand loyalty.”
Keith outlines a few strategies for gaining loyalty including creating valuable content, improving your site’s usability, excellent customer service, fostering online communities and of course adding gamification.
What’s your Loyalty Score?