We decided to start offering up a regular post that provides links back to some of the key resources or news from the previous week. Just doing what we can to keep being your friendly neighborhood gamification provider. Enjoy!
- Enough with Call of Duty, Answer the Call in Room 417 Wall Street Journal, 6/6/2011: While the example doesn’t really align with what I would call gamification, it’s interesting to see Marriott using social games to try and market their employee experience with an intent toward impacting recruitment. It’s “purely marketing” but you can still see how this mode of thinking will start to influence their internal training and evaluation programs.
- Five Triggers That Make Your Product Addicting Fast Company, 6/6/2011: Adrian Ott details the 5 Ps of Customer Triggers, aligning some key marketing triggers with the different types of game mechanics you can utilize to drive impact.
- Using Games to Get Better at Life Torontoist, 6/6/2011: A quick intro to gamification followed by an interview with Gabe Zichermann at the mesh conference that highlights some responses to anti-gamification arguments around poor implementations and the ethical implications, including those regarding encouraging addictive behavior.
- The Only Way to Get Normal People to Care About Health: Turn It Into a Game SFGate, 6/9/2011: An interesting overview of the startup Keas and how the use of gamification has impacted the user experience and evolution of the product.
- Applying Game Mechanics to Blog Design to Drive Engagement DIYBlogger.NET, 6/9/2011: A fun post (and comments) about how to think about utilizing game mechanics to keep people coming back and sharing your content. Dino recognizes the potential power of using status and access in these communities, and does a great job pointing out the limitations and pitfalls when not done right.
- Pixie Dust & The Mountain of Mediocrity gapingvoid, 6/7/2011: A counter from Kathy Sierra to the current gamification buzz. I agree with many of the points, and hope that we can continue to develop tools and services that help online publishers make their users awesome and create passionate users. But I also know we won’t cut out the high fructose corn syrup completely – it’s ok to add a splash here and there.